Mobile, Alabama, recently took center stage on the international tourism scene by hosting the Travel South USA Global Week. This prestigious event brought together over 200 media representatives from around the world, offering them a firsthand experience of the Southern United States’ charm and hospitality.
The week commenced with the ‘Stars of Alabama’ opening reception at the Gulf Coast Exploreum Science Center. Attendees were treated to an immersive showcase of Alabama’s rich culture, culinary excellence, and warm hospitality. The event featured Gulf seafood, live entertainment, and interactive exhibits highlighting the state’s unique attractions.
David Clark, President and CEO of Visit Mobile, emphasized the significance of this gathering, stating, ‘Hosting the opening event for Travel South USA Global Week is an incredible opportunity to showcase Alabama on a global stage.’ He highlighted Mobile’s booming developments, infrastructure, and industry advancements, underscoring the city’s readiness to welcome international visitors.
Throughout the week, delegates participated in curated city tours, exploring Mobile’s historical landmarks, cultural heritage, and renowned cuisine. These experiences aimed to provide a comprehensive understanding of what makes Mobile a must-visit destination.
Liz Bittner, President and CEO of Travel South USA, praised the event’s success, noting, ‘Global Week is about connecting the world to the stories of the South, and Alabama set the tone in a remarkable way.’ She highlighted how the event captured the spirit, creativity, and authenticity that define the region.
Mobile’s role as the host city for this year’s Global Media Marketplace underscores its growing prominence in the international tourism industry. By welcoming global media and tourism partners, Mobile has not only showcased its own attractions but also contributed to promoting the broader Southern United States as a vibrant and welcoming destination.

